Place
Location
any location that you use to deliver your business, or that a customer comes into contact with your business
Captive Marketing
target market
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involves channels of distribution
accessibility to consumers
attracting + retaining consumers
Wholesaler
It is better to be in places with a lot of people such as busy streets, shopping malls, railway stations, airports and more.
Direct selling
Two-intermediarie channel
Direct selling = manufacturers sell directly to the consumers after producing goods
Ecommerce
Wholesalers
Single-intermediary channel = manufacturers sells to the consumers through retailer
Single-intermediary channel
Double-intermediary channel = manufacturer - wholesaler - retailer - consumer
Retailors
Ecommerce
Producers, Wholesalers, Retailers
Mail order/Direct mail
The type of product being sold affects the place. you would sell things like food at the food hall at a mall, but you wouldn't sell technology at the food hall because the people there most likely aren't there for technology, but for food. It's better to sell it somewhere else, like where the other technology in the mall is.
Captive market
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large potential customer base
Retailors
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flow of customers
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