Please enable JavaScript.
Coggle requires JavaScript to display documents.
Customer segmentation - Coggle Diagram
Customer segmentation
Geographic
Location
Eastern Europe
Bad EV infrastructure
Northern Europe
Good EV Infrastructure
Southern Europe
Bad EV Infrastructure
Western Europe
Good EV Infrastructure
Time Zone
Climate and season
Cultural Preferences
Language
Urbancity
Demographic
Age
Gender
Income
Religion
Religious
non-religious
Relationship
Have children
Pets
Married
Divorced
Single
In relation
Phisiographic
Social status
Upper class
Middle class
Working class
Underclass
Lifestyle
Active
Sport
Outdoor sports
Indoor sports
Passive
Watching moovies
AIO
Activities
Daily routine
Working from an office
Creative industry
Commuting to work by car
Short distance commute
Prepare for work
Entretainment
Long distance commute
Keep him/her refreshed
Food
go to the toilet
Prevent falling in to sleep
massage
Comfort
Pillows
Entretainment
Busines man type
Able to work from the car
needs tidy cloth
Commute by bike
Walk
Working elsvhere
Professions
Ptofessional Photographer
Gear
Off road capabilities
tent to sleep
Needs food
Working from home
Not working
Retired
Student
Has Club membership
Goes to social events
Vacations
Interests
Hobbies
Fishing
Gardening
Etc
Affilations
Pastimes
Opinions
Politics
Cultur
Social
Personality
Creative
Emotional
Friendly
Opinionated
Introverted
Extroverted
Attitude
Beliefs
Rational
Emotional
Cultural
Opinions
Positive
Negative
Mix
Values
Environmental
Social
Ethical
Personal
Motivations
Functional
Emotional
Social
Perceptions
Favorable
Neutral
Unfavorable
Preferences
Style
Color
Size
Features
Technographic
Device ownership
Smartphones
Tablets
Laptops
PCs
Software usage
Operating systems
Productivity suits
Cloud services
storage
backup
collaboration
E-commerc activities
Online shopping
Mobile payments
Digital media consumption
Social Media
Streaming video
Influencer
Behavioral
Sub-culture
Conspicuous Consumption
Buying things to show Economic status
Conspicuous Conservation
Green products as status symbol
Acc. that is actually good for the environment
Alturism
Diy
beekeeping
bakeing
Cheramics/pottery
farming
Furniture making
Leather work
Nail Art
Wood working
...
Fandom
Film
TV
Series
Characters
Games
Music
Low culture
Maker Culture
Nerds
New sincerity
Normcore
Slow movement
Technology culture
Tribes
Youth culture
Different type of gumi
Party and fesivals
Hobby
leisure activity
Needs-based