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TOPIC 4: Conducting a Feasibility Analysis, LO1: Discuss the steps…

- - - - Customer surveys & questionaires
        [short, don't bias & simple ranking system]
      - Focus group
        [enlisitng a small group fill with potential customer to give back feedback on specific product]
      - Prototypes
        [customer test the product before buying it]
        [e.g. Step & wash]
      - In-home trials
        [Researcher observe the customer home as they use comp. product]
      - Windshield research
        [health proffessional drives around the community and record their observation]
      - Trade associations & bs directories
        [e.g. yellow pages that contains the comp. name & num.]
    - - Industry databases
      - Demographic Data
      - Forecasts
      - Article
      - Local Data
      - Internet