Please enable JavaScript.
Coggle requires JavaScript to display documents.
Why can’t Parramatta Mission strengthen its branding to increase their…
Why can’t Parramatta Mission strengthen its branding to increase their donations by 25% in 12 months?
Lack of funding and revenue considering donations
Inability to generate partnership revenue
Lack of incentive for industrial partners
misalignment of mission and vision of PM and target corp partner
Companies desire to remain agnostic of partner organisation
minimal ROI
lack of wider geographic exposure for the partners (because it's Parramatta focused)
Perceived lack of meaningful activities done by PM
PM brand and values not representative of services
Limited social media expansion
lack of marketing knowledge
Over reliance on previous brand associations
Historical success with word of mouth
Past underperformance
Ineffective in attracting corporate sponsors
Lack of Inbound sales
Not able to partner w likeminded organisations
lack of incentive for corporate partners
Lack of CSR funds
Limited Individual Donor Revenue
Lack of social media team
Stripped down marketing team
Lack of funding
Ageing Church Congregation
Limited growth of church
Minimal Government partnerships
Regulatory constrains
Limitations imposed on Faith based organisation
Limited Outreach
Lack of modern communication channels
Donor Hesitance due to religious belief
Demographic challenges persists
Millennials are religious organisation averse
Inherent Branding Restriction
Relationship with Uniting Church
Negative perception of uniting church
Restricted to past donor database
Limited Media Representation
Reliant on congregational donors
Hesitation to deviate from tried and tested donors
Outdated sales and operational structure
Restricted Organisation and HR
Restructuring limits growth potential
Due to Covid and restart of Operations
High Running Operating costs
Downsized employee base
Cluttered website
Minimal branding strategy in regards to redefined service offering
Limited redefined brand recognition
Vague logo
Logo isn't representative of the services offered
Poor brand strategy and execution
Unspecified Target Audience/Customer
Rapidly changing demographic in Parramatta area
Influx of a diversity of religions, cultures and age groups
Lack of demographic data
Lack of demographic analysis expertise
Minimal internal branding
Not enough time and resources
Organisational Resizing
Unidentified UVP
Limited brand redesign over time
Struggling to identify brand vision post restructuring
Logo isn't cohesive
outdated online channels
Hard to decode logo
Over reliance on historic brand
Extensive previous service offering
Unintuitive website
Information overload
Overwhelming landing page
Outdated service information
Unclear service description