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Comunity Outreach - Coggle Diagram
Comunity Outreach
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What is
Community outreach is a unique discipline within public relations.
For public agencies trying to change consumption behavior, developers wanting to inform a neighborhood of a change or non-profits hoping to gain support, the challenge is to influence the community as an outsider.
Think About IT!
People seek products or services to solve immediate pain points. If there’s no perceived problem, there’s no need to seek a solution. Community members going about their daily lives typically aren’t:
- Proactively looking to change their behavior
- Hoping to become informed about something they aren’t aware of
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In short, the people you’re trying to communicate with don’t know about your project and don’t care. Clearly, the main goal of community outreach is to make the target audience care, but the “how” is where some organizations miss the mark.
As with all sound communication plans, there is no silver bullet to achieve program objectives. Instead, organizations must develop a strategy that leverages the right content, across the right channels, at the right time.