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IP 4: Media Convergence, Transformation #, Media Convergence Definition,…
IP 4: Media Convergence
Economic Convergence
When a company controls interests/products/services across different aspects of an industry (Understanding Media and Culture, 2016)
"horizontal integration of industries" (Jenkins, 2001)
Power of the user to engage or not engage with the material, thus justifying the need for economic convergence to gain more ways to access the user
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"transmedia exploitation" of intellectual properties (Jenkins, 2001)
Simultaneous commercial and grassroots production (Jenkins, 2001), with purposeful or accidental blending of those lines #
Cultural Convergence
Narratives existing and connecting across different platforms of media (Understanding Media and Culture, 2016)
Participatory culture - average consumer engagement with media that can unexpectedly or expectantly influence culture (Understanding Media and Culture, 2016; Jenkins, 2001) #
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:bulb:EXAMPLE: Reddit, message boards, forums, social nextworking
:bulb:EXAMPLE: YouTube content creators and consumers - they engage with the content, but also each other. Trends might include apology videos, micro-learning segments, animated educational science videos
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emerging avenues of creativity within spaces of intersectionality (Jenkins, 2001)
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Global Convergence
Different cultures influencing one another regardless of physical distance (Understanding Media and Culture, 2016)
:check:Positive influence = an abundance of influential culture (Understanding Media and Culture, 2016)
Cultural diversity (Jenkins, 2001) #
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:red_cross:Negative influence = cultural imperialism as per Herbert Schiller (White, 2001)
Homogenization (Jenkins, 2001)
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Who uses media, and for what purpose (Understanding Media and Culture, 2016)
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New skills
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transmitting information, overlapping
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New understands of what we define as knowledge, how it exists, its value, and validating legitimate forms of learning (Jenkins, 2006)
This means updating the educational process structure and design (Arzhanovskaya, 2020)
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easier to do multiple things on the same on the device (Understanding Media and Culture, 2016)
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reduction of users' attention, creating distraction, unable to think deeply or engage with complexity (Nicholas Carr, 2010)
:bulb:EXAMPLE: Request from adult learners or faculty being trained that they want shorter videos, shorter modules, shorter resources - as I like to say, solving world peace with the dreaded one-pager! :page_facing_up:
Flow - a steady, continuous stream
Less completion, more potential of continuation
:bulb:EXAMPLE: Assignments on blogs or websites > continuous educational journey > potential for perpetual existence until the host disables the space
Flow from one task to another due to technological, cultural, and social/organic convergence
counter to digital detox and technological engagement with self-regulation > there is a loss of time (Syvertsen, 2020)
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Rhetorical responsibility (Jenkins, 2006) # #
sustainability > the environmental, social, and ethical impacts of using media and educational technologies
Epistemic ethics (Jenkins, 2006)
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