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OPERATIONS - COMPETITIVENESS, STRATEGY, AND PRODUCTIVITY - Coggle Diagram

- - - - Service: Haircut, education, flight,...
      - Goods-service continuum: airplane ticket, concert ticket, restaurant meals,....
      - Good: automobile, computer, shampoo, phone
- - - - Cost leadership
        
        Battle over cost/price
        
        Ex: Vietjet Air's low overhead - reduce rental fee - utility
        
        Problem: The cheaper, the less quality
      - Responsiveness
        
        Ex: Pizza 4P'S - deliver service and happiness to customer's doorstep
      - Differentiation from competitors
        
        What makes you differrent from others
        
        Ex: Clothing store - Sale off 50%, 70%
  - - - Emirates
        
        Entertainment, regionally dishes, beverages, on-board Wifi, latest technology,....-> Exceptional customer service
    - - Walmart
        
        Low operational cost through automation and technology, minimize spending on HR, working closely with suppliers, cutting on outsourcing costs,...
    - - Domino's Pizza
        
        "You Got 30 Minutes" commercial guaranteed 30-minute delivery