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ephemeral design and temporal identity, manipulation of design elements…
ephemeral design and temporal identity
how brands remain
relevant
while adapting to these social and cultural trends
hyperpersonalisation
in branding and advertising
data driven insights
are used to tailor brand experiences to individual customers
how does it affect brand consumer relationships?
brand loyalty?
potential for emotional connections?
how have advancements in technology allowed brands to do this?
machine learning algorithms
data collection
dynamic content creation
ai-driven reccommendations
one to one communication/ internet of things (IOT)
ethical implications?
design?
visual content
user interface
aims to create a sense of
personal connection
and engagement by catering to the specific needs, preferences, and behaviours of the consumers
what about the future?
data connected identity system?
how does it contribute to a brands
ecosystem of identity?
examples: temporary logos, colour palettes, dynamic digital interfaces, packaging design, interactive animations
what
is ephemeral design and temporal identity?
brand marketing
social media
social media ephemeral content:
facebook instagram, tiktok stories. also known as disappearing content
helps bring a level of
authenticity
and
humanises
the brand to their audience
offers a sense of
exclusivity
in their customers, keeps audience on their toes. because they don't want to miss out, they pay more attention
remarketing and KOLs (influencers)
remarketing is used to keep
audience engaged
with the products and services they've bought before
influencer marketing is to
expose the brand to new audiences
by tapping into the influencer's audience or by sharing their experience with brand
manipulation
of design elements over time
narratives and storytelling
connecting with audiences on a deeper level and keeping them engaged
temporal experiences
specific moments?
cultural trends?
social events?
how brands maintain a
consistent brand identity
throughout
Can try something to do with tourism if thats something interesting?
tourism advertising?
targeted advertising/ marketing
what examples of marketing and advertising are there?