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OKR (ZWS WEB SOLUTION), Pay-Per-Click (PPC) Advertising-Run targeted PPC…
OKR (ZWS WEB SOLUTION)
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Key Result
- Maintain a gross profit margin of at least 60% while expanding services
- Acquire a minimum of 3-5 new clients for web design services during the quarter
- Achieve a 20% increase in customer satisfaction survey scores by the end of the quarter
- Add at least 3 new diverse design styles and functionalities to our online portfolio.
- Implement a customer loyalty program that leads to a 10% increase in average CLV.
- Reduce customer churn rate by 20% through improved customer engagement and satisfaction initiatives.
Marketing Strategy
Email Marketing-Send regular newsletters with updates, helpful tips, and promotions to keep the subscribers engaged
Content Marketing-Start a blog where can regularly publish informative and relevant articles related to your industry or services
Social media marketing-Identify the social media platform (Facebook, Instagram, Tweeter)
Networking and partnerships-Collaborate with complementary service providers to cross-promote each other's services.
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Action Plan
Research and planning-Research the client's industry, competitors, and current design trends
Goal setting and strategy Development- Develop a strategic plan that aligns with the overall business objectives
Continuous Improvement- Regularly gather feedback from clients and team members to identify areas of improvement
Initial client consultant-Understand the client's goals, target audience, and specific requirements.
Testing-Check for broken links, usability issues, and responsive design inconsistencies-
Monetization strategy
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E-commerce Integration: If have expertise in e-commerce web design,can earn a percentage of sales generated through the website. This can be in addition to your upfront design fee.
Affiliate Marketing: Partner with web hosting companies, domain registrars, or other related services, and earn commissions for referring clients to them. Ensure that your recommendations align with the client's needs.
Pay-Per-Click (PPC) Advertising-Run targeted PPC campaigns on platforms like Google Ads or social media platforms
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