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Growth Series - Coggle Diagram
Growth Series
Resurrection
What ?
When ?
How ?
Enhance Retention & Engagement
Why
More revenue
Retention is input
and Revenue is output
More acquisition
How ?
How to build ?
The process is inititated by
User Use Cases
-> 2. Defining the Core action
-> 3. Signup - Setup - Aha - Habit - Engaged
-> 4. Defining the Organic loop
-> 5.Reinforce the Loop of Core action.
User Use Case
Problem
Persona
Why
Alternative
Frequency
Others
Problem of Multiple Use Cases
You should focus only on major use case
Defining the Core Action ( & Frequency)
Based on Quantitative Methods
Signup - Setup - Aha - Habit - Engaged
Habit
How
Quantitative
Doing cetain amounts of action within a duration
Qualitative
Manufactured loop
Enviromental loop
Use case transition
Grand exit
Habit
Aha
How
Quantitative
Highly correlated with Habit users
Qualitative
The core action that indicate that user have experienced the product value proposition
Warm start
Supporting actions
Setup
How
Quantitative
Highly correlate with Aha user
Qualitative
The user has done actions to set up for the core value propositions
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