The "otaku, the passionate obsessive, the information age's embodiment of the connoisseur, more concerned with the accumulation of data than of objects, seems a natural crossover figure in today's interface of British and Japanese cultures." Here, Gibson argues that the Japanese's obsession with anime, manga, tv serials, and social media has sparked a shift in our world's focus from materialism to data centrism, where what you watch and say matter more than what you have.