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Campaign Concept Process - Coggle Diagram
Campaign Concept Process
External Brief document template created by client
Review by account manager and team to identify questions
Brief clarification - meetings / emails/ sharing of document
Initial Brainstorm - results in a project checklist and meeting brief + minutes
Strategy Meeting / Concept Meeting - The What and The Why
Treatment / Creative Approach - Sample content is reviewed
Final Treatment Reviews - Polish
Combined Presentation Created & Reviewed
Idea Feedback loop documented
1 more item...
Project Plan and Budget estimation
Collection of all documents and plans into a single folder
Continuous updating of the project checklist
Media Brief created and shared with media team
Media Strategy and Plan
Create Template Brief for client (DONE)
Create SLA's Custom to each type of project
Video Guide on how to Create briefs and SLAs
Guide on How to process / understand a brief
Brainstorm Output Template (DONE)
Tandem Creative Standards