Impact of brand's response to a public crisis on its reputation
Core Concepts
Strategies for Handling Crises
Dynamics of Brand Reputation
Influences on Customer's Loyalty
Methodological Approach
Design of Research
Qualitative Research Strategy
Deep Dive into Stakeholder Insights
Subjective Exploration of Complex Dynamics
Application of Inductive Method
Identifying Patterns and Trends in Data
Generating Fresh Insights from Observations
Goals
Identifying strategies to response to crisis
Evaluate brand reputation shifts
Understanding post-crisis customer sentiments
Key discoveries
Crisis Responses and Stakeholder Perceptions
Evolving Nature of Brand Reputation
Influence on Customer Loyalty Post-Crisis
Objectives
Investigate Effects of Crisis Responses
Examine Transformations in Brand Reputation
Insights from prior research
Celebrity Endorsements
Consumer Attitudes in Luxury Context
Practical implications
Strategic Insights for Sport Luxury Brands
Enhancing Reputation Management Tactics
Navigating Long-Term Success in Luxury Landscape
FrameWork
Lens of Stakeholder Theory
Transparent Ethical Responses
Consideration of Stakeholder's perspectives
Correlation between Crisis response and brand's reputation