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Week 2: - Coggle Diagram
Week 2:
Types of email marketing:
Acquisition emails
are emails sent to acquire or bring in new customers
Tips: Give your potential customer sth before they know they want it
A glimpse of what your product will give them
Some new or educational information
Something that makes them feel good
Dowloadable guides, product catalogs, PDFs, or free trials
Email copy
The text in your email and subject line
Welcome email (cosideration stage)
emails that are sent out to brand new customers or subscribers.
To do it you have some questions:
what do you want people to know about you?
Which aspects of your business's identity
feel like they absolutely must be
A good welcome email includes
A conversational and inviting tone
A brief summary that tells customers what makes your brand unique or tells your brand stories
A call-to-action
A newsletter
an email sent to subscribers on a regular basis, containing news and informational content relevant to the company and of interest to subscribers
Its benefits:
Advertise your product
Build up trust and show your expertise
Create lasting relationships with your customers
It could include
Relevant content
Mentions of trending topics, pop culture, or current events
catchy, clever writing
promotional emails (consideration and loyalty)
are emails that are sent out to inform your subscribers of your new or existing products or services.
Its benefits
Speeding up the buying process
Encouraging subcribers to take some kind of actions
Creating new or repeat customers
It includes
Keep the email focus on the promotional itself
Keep it concise
Announce the promotion in the subject line
Email body: The text in the main content of your email
Retention emails (Loyalty)
An email sent to a current customer with the intent pf keeping them as a customer
If a customer put an item in their online cart but doesn't purchase it that company may send a follow-up email called a cart abandon email
It could include
Personalization
A clear call-to- action
Craft catchy newsletter copy
Subject line
Keep it brief.
Pique readers’ curiosity.
If you’re offering something, be clear about it.
Consider personalizing it.
Preview text
Preview text
is next to an email’s subject line in the inbox and gives extra insight into what’s inside the email. It may be secondary to your subject line, but it’s still visible from readers’ inboxes; they see it before they click into your email. Your preview text tells readers exactly what to expect in opening the email.
Make sure to include the most important piece of information from your email. What is the main point you are attempting to communicate? That should be your preview text.
Make sure it aligns with what your subject line says. The subject line and preview text should work together to entice subscribers to open the email.
Sometimes, you may want to maintain a sense of mystery. Writing preview text that teases the content can be an effective way to get readers to open an email. Preview text like: “The recipe you didn’t know you needed…” might be an effective way to make your subscribers curious about the contents of your email. Before you do this, think about your goals and objectives and whether this makes sense for your brand.
Keep it between 35-50 characters. Your preview text should be brief enough that your subscribers can read it quickly.
Body
Maintain a second person perspective. This means you will always want to write your emails as though you are speaking to your subscribers. You want the email to seem personal and specifically crafted for your readers. Second person—also referred to as “you” language—helps create a sense that the writer is talking directly to you, the reader. This makes readers feel engaged and involved. A phrase like “Here’s a discount for you,” is more powerful than “Here’s a discount for our readers.”
When possible, break up blocks of text with white space. You don’t want your email to seem overwhelming to the reader, so be brief and include visual breaks in between your text.
Include a compelling call to action. Your readers are more likely to do what you ask of them if you ask them clearly. If you want them to buy an item, encourage them to do exactly that. Sometimes, emails will have several calls to action—especially in newsletters, where several products, services, or links are likely being shared.