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Week 1:, S - Coggle Diagram
Week 1:
Ethical email language
Use ethical language
Use trustworthy and honest language
Some examples of words that will be flagged by spam filters are:
Act now
Apply now
Urgent
Exclusive deal
Important information regarding
This won’t last
Be truthful about what you’re offering
Use language that adds value
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Set SMART goals
Specific
The goal is specific when it answers some questions like:
What do I want to accomplish?
Why is this a goal?
Does it have a specific reason,
purpose, or benefit?
Who is involved?
Who is the recipient?
Where should the goal be delivered?
What are the requirements and constraints?
Attainable
Measureable
how will I know when it's accomplished?
Relevant
Time bound
The goal should have a deadline
What makes email effective?
Life span of email
Insights
If you use some email management machine like Hubspots, Mailchimp so just with few click u can collect, analize and learn from them.
Ease of use
Number of email users
Conduct PESTLE and SWOT audits
SWOT can help u analyze internal environment
PESTLE can help u analyze the external environment
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Do and don't with email marketing
Do
Prioritize quality over quantity
Segment your list
test various formats, lengths, links and images in your emails
Don't
spam
don't send the same email to every subcribers
stick to the same format without testing anything new
Create an email marketing strategy
The sections of an email marketing strategy include
Set your goals
Some common goals include:
Increase brand visibility
Increase website traffic
Increase sales
Acquire new customers
Build relationships with existing customers
Increase brand loyalty and loyal customers
Choose an email marketing provider
Mailchimp
HubSpot
Salesforce
Constant Contact
Build your email marketing subscriber list
Create a signup form on your website
Create an in-person sign up list
Share a signup form on social media
Once you create a signup list, you’ll be able to divide it into smaller groups based on criteria like interests, location, or purchase history, in a process known as segmentation. This will help you target specific groups for specific goals.
Evaluate brand guidelines
When a business wants to establish a distinctive brand identity, they often create a list of rules and standards that convey how their brand should be represented. These rules are the company’s brand guidelines and they apply to all content produced by the company, including emails.
Fonts
Colors
Layouts
Illustrations
Logos
Determine email frequency
Determine performance measuring methods
In order to successfully create a marketing strategy, you'll need to conduct a few different types of analyses first.
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