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Workflow - Research Phase, Funnel Development Workflow, Analyzing the data…

- - - - Yes
        
        How we did obtain that data?
        
        Answer:
        
        He might say something like "We are already selling", "We have insights to a similar business data", "We bought the data somewhere".
        
        Can we trust this data?
        
        No
        
        Yes
        
        Do "Analysing the data"
        
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      - No
        
        Do "Market Research"
  - - - Do "Buyer Personas"
- - - - Native Shopify development
- - - - Development
        
        Handover
- - - - Device
        
        Industry
- - - - Do they know their competition?
        
        Yes
        
        List them
        
        Do an audit on their funnels and/or website
        
        Is there a current design of our business to compare it to?
        
        Yes
        
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        No
        
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        No
        
        Research them
- - - - Review the following
        
        Logo
        
        Take a look at the logo
        
        If the logo is not matching the current industry standards we can propose a new logo.
        
        It is very important that the logo is consistent with the visual quality/style/fidelity of the website.
        
        Never show the new logo (If made) by itself, show it as part of the new prototype of the landing page.
        
        Typography
        
        Take a look at the Typography
        
        Make sure everything is readable
        
        Colors
        
        Check out their color scheme
    - - Create one with the following
- - - - https://godly.website/
- - - - What is your offer?
        
        Do you guys have a brand manual that we must follow
        
        Do you guys have a buyer persona already?
        
        Do you have any type of analytics about your audience that we can use?
        
        If you don't have any analytics about your target audience we can do our own market research and come up with our own research.
        
        Do you guys have already some kind of promotional texts maybe from email marketing campaigns or previuos ads that you had runned in the past? That would really help us to do the copywriting according to your brand's voice.
        If you have none don't worry we still make it work.
        
        If you don't have one we can make you one for free.
        
        I mean obviously you are looking for some kind of conversion, so what type of conversion are we talking about?
        
        How your ideal outcome with this project would be? How does that look?
  - - - Low fidelity wireframe
        
        Review
        
        Necessary changes
        
        Final low fidelity wireframe
        
        Start the high fidelity wireframe
        
        Review
        
        Necessary changes
        
        Final high fidelity wireframe
        
        Choose tech stack
        
        Do you have a favorite funnel builder software? Would you be willing to change this software if a better option was presented to you?
        
        Funnel Creation
        
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    - - Usability tests
        
        Launch
        
        Collect Analytics
        
        UX Hypotesis
        
        Create A/B Testing
        
        Goal Definition
        
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- - - - Send Invoice
        
        Deliverables
        Timeline
        Guarantee
        
        Collect Payment
        
        Stripe
        Paypal
        Payoneer
        
        Onboarding
        
        Email
        Form
        Zoom Call
        
        Build Draft
        
        Strategy
        Research
        Wireframe
        Build it out
        Send to client
        
        Get Feedback
        
        Colors
        Fonts
        Moodboard
        Design
        Copywriting
        
        Make Edits
        
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- - - - Identity: Look at the logo, colors, typography, and other visual elements to understand the brand aesthetics.
        
        Voice and Tone: Identify the company's communication style. Is it formal or casual? Professional or playful?
        
        Values and Mission: Understand the core principles and objectives that drive the company.
        
        Brand Perception: If possible, gather feedback from customers or users about their perception of the brand.
        
        Business Analysis
        
        Business Model: Is it a B2B or B2C? Subscription-based or one-time purchase? E-commerce, affiliate, service-based, etc.?
        
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  - - - Audience Segmentation: Based on the research, decide if you'll create separate funnels or funnel stages for different audience segments.
        
        Channel Identification: Decide which platforms or channels you'll use to drive traffic to the funnel (e.g., social media, PPC, organic search, email).
        
        Content Strategy: Plan the type of content that will be most effective at each stage of the funnel (e.g., blog posts, videos, webinars, ebooks).
    - - Funnel Blueprint: Create a visual representation of how the funnel will look, from the top (awareness) to the bottom (conversion).
        
        Landing Page Creation: Design and develop landing pages optimized for conversion.
        
        Lead Magnet Design: If applicable, create valuable resources or offers (like ebooks, webinars, free trials) that will attract potential leads.
        
        CTA Development: Design clear and compelling calls-to-action.
        
        Tech Stack Integration: Ensure that all technologies (like CRM systems, email marketing tools, analytics platforms) are seamlessly integrated.
      - Testing Phase
        
        A/B Testing: Test different versions of landing pages, CTAs, or lead magnets to see which ones perform better.
        
        User Experience (UX) Testing: Ensure the funnel provides a smooth experience for users, from landing page navigation to form submission.
        
        Technical Testing: Confirm that all integrations work, forms capture data correctly, and there are no broken links or pages.
        
        Launch & Promotion Phase
        
        Soft Launch: Release the funnel to a smaller audience segment to gather initial feedback and data.
        
        Promotion Strategy: Decide how you'll promote the funnel through ads, social media posts, email campaigns, etc.
        
        Rollout: Fully launch the funnel to your broader target audience.
        
        Monitoring & Optimization Phase
        
        Performance Analytics: Regularly review how the funnel is performing in terms of traffic, conversion rates, and other KPIs.
        
        Feedback Collection: Continuously gather feedback from users and stakeholders.
        
        Iterative Improvements: Based on data and feedback, make periodic adjustments to the funnel to improve performance.
        
        Scale & Expansion Phase (if the funnel is performing well)
        
        Additional Traffic Sources: Explore more channels to drive even more traffic.
        
        Funnel Diversification: Consider creating additional funnels for other products, services, or audience segments.
        
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