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Digital Marketing, Victoria Peña Cordero, Reference: Class 2 and 3…
Digital Marketing
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Inbound marketing
For example
Search Engine Optimization (SEO): Optimizing your website's content and structure to improve its visibility on search engines like Google.
Social Media: Using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience, share content, and engage in conversations.
Search engine marketing (SEM): is a method of promotion and advertising to help companies' content rank higher among search engine traffic
Viral marketing: is a style of promotion that relies on an audience to organically generate and push the message of a product or service.
Influencer Marketing: Collaborating with influential individuals on social media or other online platforms to promote your products or services to their followers.
Content Creator
Individual or entity that produces various forms of digital content for online platforms and audiences.
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Responsive design
It refers to a web design approach that aims to create websites and applications that provide an optimal viewing and user experience across a wide range of devices and screen sizes.
Internet trends
It refer to the patterns and behaviors that gain popularity and widespread attention on the internet over a certain period of time.
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Audience: refers to a specific group of individuals or potential customers who share common characteristics, interests, behaviors, or demographics that make them likely candidates for a particular product.
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Digital marketing refers to the use of digital channels, platforms, and strategies to promote products, services, or brands to a target audience.
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