Digital Marketing
Digital marketing refers to the use of digital channels, platforms, and strategies to promote products, services, or brands to a target audience.
Outbound marketing (They look after yoy)
Inbound marketing
Content Creator
For example
TV / Radio
PPC
Display ads
Trade show
Print ads
PPC (Pay per clip)
For example
Search Engine Optimization (SEO): Optimizing your website's content and structure to improve its visibility on search engines like Google.
Social Media: Using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience, share content, and engage in conversations.
Search engine marketing (SEM): is a method of promotion and advertising to help companies' content rank higher among search engine traffic
Viral marketing: is a style of promotion that relies on an audience to organically generate and push the message of a product or service.
Influencer Marketing: Collaborating with influential individuals on social media or other online platforms to promote your products or services to their followers.
Individual or entity that produces various forms of digital content for online platforms and audiences.
Blogging
Podcasting
Social Media
Youtube
Educational content
Responsive design
It refers to a web design approach that aims to create websites and applications that provide an optimal viewing and user experience across a wide range of devices and screen sizes.
Internet trends
It refer to the patterns and behaviors that gain popularity and widespread attention on the internet over a certain period of time.
Viralization
Audience: refers to a specific group of individuals or potential customers who share common characteristics, interests, behaviors, or demographics that make them likely candidates for a particular product.
Lead: A potential customer
Victoria Peña Cordero
Reference: Class 2 and 3 Producción Publicitaria Digital. Anáhuac Mayab