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tylenol case by johnson & johnson - Coggle Diagram
tylenol case by johnson & johnson
INTRODUCTION
Tylenol was the most successful over-the-counter product in the United States with over one hundred million users.
responsible for 19 percent of Johnson & Johnson's corporate profits during the first 3 quarters of 1982.
Tylenol accounted for 13 percent of Johnson & Johnson's year-to-year sales growth and 33 percent of the company's year-to-year profit growth.
MAIN ISSUE
cyanide-laced Tylenol capsules.
the product has been contaminated
31M produt recalled from the shelves
the case is unsolved how does the product been tampered
PROBLEMS OCCURED
deaths of 7 people
damage brand reputations
police investigation
packaging
lawsuits
loss of cutomer's trust
sales dropped
RELATED AGENCIES
McNeil Consumer Products Company
Johnson & Johnson
chicago news reporter
FDA
FBI
Chicago police department
RECOMMENDATIONS
new packaging using tamper-resistant packaging
public announcement to stop purchasing the product
enhancing the packaging
cooperate with the authoritites
replacement of product