Types & Purposes of Media
Newspapers
Magazines
Brochures
Purpose: Inform and educate
Broadcast Media
Radio
Purpose: Inform, Educate, Entertain; Reach a wide and diverse audience quickly. Create shared experiences
TV (Programs and Ads)
Digital Media
Websites
Social Media (Instagram, Facebook, Linkedin, Whatsapp)
Blogs
Interactive Media (Apps, Video Games)
Outdoor Media
Billboards / Ads
Purpose: Inform by delivering short, impactful messages in high-traffic areas
Posters
Audio Media
Podcasts
Purpose: Inform, Educate, Entertain using easy-to-consume content
Music
Textual Media
E-books
Articles
Books
Purpose: Inform / Educate
Visual Media
Photos
Infographics
Illustrations
Purpose: Entertain, educate & inspire. Visual and emotional engagement. Leave an impact
Entertainment: TV / Music Shows, Movies (with or without audio)
Educational (Online courses, Webinars, E-books)
Purpose: Inform, Entertain, Educate. Enables updates & multimedia content