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Inside the Entrepreneurial - Coggle Diagram
Inside the Entrepreneurial
Creativity and Innovation
Creativity: the ability to develop new ideas and to discover new ways of looking at problems and opportunities; thinking new things. (Thinking new thing)
Innovation: the ability to apply creative solutions to problems or opportunities to enhance or to enrich people’s lives; doing new things. (Doing new thing)
Eg: Jeff Skiba: Vomaris Innovations, Electric bandage
Eg: Brain Levin: 3 Perky Jerky
Entrepreneurship
The result of a disciplined, systematic process of applying creativity and innovation to the needs and opportunities in the marketplace
Entrepreneurs connect their creative ideas with the purposeful action and structure of a business.
Barriers to Creativity
Searching for the one "right answer
Educational system (one "right" answer to a problem")
Becoming overly specialized
Searching for ideas outside area of specialty
Viewing play as frivolous
Playful attitude, Silly ideas. Watch children playing
Johnson Bailey: Man Candles
Constantly being practical
Avoiding ambiguity
"Think something different"
Blindly following the rules
Fearing looking foolish
"Creative thinking is no place for conformity"
Focusing on "being logical"
"Thinking something different" use nonlogical thinking freely
Fearing mistakes and failure
Believing that "I'm not creative"
Spurring the Imagination
Can you rearrange the parts?
What if you do just the opposite?
Is there a substitute?
Can you combine ideas?
Do you need less of the same?
Can you put it to other uses?
Do you merely need more of the same?
What else could you make from this?
Can you give it a new twist?
Are there other markets for it?
Can you reverse it?
Can you borrow or adapt it?
Is there a new way to do it?
Can you eliminate it?
Can you put it to another use?
What idea seems impossible, but if executed, would revolutionize your business
Enhancing Organizational Creativity
Design a work space that encourages creativity.
The physical office environment, funny posters, photographs, mural, artwork, live plants and etc.
View problems as opportunities
Eg: Jesicca Scorpio: Getaround
Encourage curiosity
Should ask what if questions and to take "maybe-we-could" attitude
Provide creativity training
Eg. Books, workshops, and professional meetings
Incorporate fun into the work environment
"If you want creative workers, give them enough time to play"
Provide support
Give employees the tools and the resources they need to be creative
These 'intrapreneur', entrepreneur who operate within the gramework of an existing business sometimes can transform a company future or advance in competitive edge.
Expect and tolerate failure
Expect creativity
Encourage them to be creative!
Eg: West Paw Design - sponsor creativity contest to its 36 employees.
Develop a procedure for capturing ideas
Eg: Google, holds informal “office hours” like a college professor for employees who want to pitch new ideas
Embrace diversity
Hiring people from different backgrounds, cultural experiences, hobbies, and interests.
Talk and interact with customers.
Create an organizational structure that nourishes creativity.
Innovative companies are structured like spaghetti rather than a traditional pyramid.
Eg: Dunkin' Donuts developed Dunkin' Brand Innovation Team, group of 18 bakery specialist
Model creative behavior
Hire for creativity
Hiring and cultivating talented people
Reward creativity
Include creativity as a core company value
Entrepreneur should incorporate creativity and innovation into their company’s mission statement.
Should be part of the performance appraisal process.
Eg: MMU Vision & Mission
Monitor emerging trends and identify ways your company can capitalize on them
Look for uses for your product or service in other markets
Don't forget about business model innovation
Enhancing Individual Creativity
Listen to other people
Listen to customers
Keep a journal handy to record your thoughts and ideas
Watch a movie
Notice what is missing
Talk to a child
Recognize the creative power of mistakes and accidents
Do some ordinary in an usual way
Observe the products and services of the companies, especially those in completely different markets.
Keep a toy box in your office
Travel and Observe
Take note of your "pain points"
Forget the "RULES"
Allow yourself to be creative
The Creative Process
Incubation
Relax - and play - regularly
Dream about the problem or opportunity
Take the time to daydream
Work on the problem in a different environment
Walk away from the situation
Illumination
Spontaneous breakthrough causes "lightbulb to go on"
Transformation
Convergent: the ability to see the similarities and the connections among various and often diverse data and events
Divergent: the ability to see the differences among vatious data and events
Verification
Validate the idea as accurate and useful
Investigation
Implementation
Preparation
Eliminate creative distractions
Take time to discuss your ideas with other people
Join professional or trade associations and attend their meetings
Get your mind ready for creative thinking