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Consumer behaviour, Frida González Gutiérrez a01640265, REFERENCES: …

- - - - This process broken down into 5 individual stages
        
        Evaluation of Alternatives
        
        Once the customer has determined what will satisfy their want or need they will begin to seek out the best deal (looking in all the ways, either the digital, online or retail store).
        
        Purchase Decision
        
        After all the previous research and comparative research, the costumer have decided that a specific choice is the best one. In which sometimes the decision was based over a emotional connections/experiences or succumbed to advertising/marketing campaigns.
        
        Procurement Process
        
        Create Purchase Order
        
        Receive and Authorize PO
        
        Analyze and select supplier
        
        Negotiate PO
        
        Select Product
        
        Make International Sales Contract
        
        Acceptance Int. Sales Contract
        
        Import/Export Process
        
        Information Search
        
        After the costumer realizes what they might need (being a service or a product), now he search from the possibles offers, confirming this with reviews, testings or checking with previous costumers.
        
        Post Purchase Evaluation
        
        In this last step. the consumer has received and used the product or service, and now according of the experience, the costumer is able to evaluate it
        
        Recognition of a need
        
        In this first step the consumer acknowledges that they might need a product or a service, arising from either internal or external stimulus
  - - - Social
      - Social Media
      - Culture
      - Customer´s response
    - - Enviroment
      - Marketing
    - - Personal
      - Physcological