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Topic 2 Inside the Entrepreneurial Mind - Coggle Diagram
Topic 2 Inside the Entrepreneurial Mind
Creativity: the ability to develop new ideas and to discover new ways of looking at problems and opportunities; thinking new things
Innovation: the ability to apply creative solutions to problems or opportunities to enhance or to enrich people's lives; doing new things
Entrepreneurship: the result of a disciplines, systematic process of applying creativity and innovation to the needs and opportunities in the marketplace.
two hemispheres of the human brain function
Right-brained: thinking draws on divergent reasoning, the ability to create a multitude of original, diverse ideas.
Left-brained thinking counts on convergent reasoning, the ability to evaluate multiple ideas and to choose the best solution to a problem.
10 mental lock
Viewing play as frivolous
Becoming overly specialized
Constantly being practical
Avoiding ambiguity
Blindly following the rules
Fearing looking foolish
Focusing on “being logical”
Fearing mistakes and failure
Searching for the one “right” answer
Believing that “I’m not creative”
How to enhance the creativity
Embrace diversity
Create an organizational structure that nourishes creativity
Expect creativity
Hire for creativity.
Include creativity as a core company value.
Creative process
Incubation
Illumination
Transformation
Verification
Investigation
Implementation
Preparation
Techniques for improve creative process
Force-field analysis
TRIZ
Mind-mapping
Rapid prototyping
Brainstorming
Step to patent
Search existing patents
Study search results
Document the device
Complete the patent application
Establish the invention’s novelty
File the patent application