Define the company's purpose and direction through a mission statement and corporate strategy.

Gather insights into customer wants, needs, preferences, and value equations.

Design products/services that match customer preferences, set appropriate prices, and manage offerings based on market feedback.

Ensure efficient production and distribution to deliver the offering to customers.

Promote the offering effectively to make customers aware of its benefits and encourage engagement.

Facilitate customer purchases, turning decisions into actions, and gather feedback for improvement.

Adapt the marketing plan based on customer experiences, competition, and market changes.

top executives will develop strategic plans for the corporation as a whole.