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Advertisement - Coggle Diagram
Advertisement
Type
Videographic Pictorial
No Audio
No Language
Included a Printed Poster in the Ad
Has a story / Narrative
Short and Concise (30 secs)
Target Audience
Young Kids (5-10 year olds)
Parents (Moms)
Anyone can access (it is for public)
Created by
: Government Organization (Probably a Public Advisory)
Content
(Key Elements)
Provocative Visual - Imagined by mom, shows her feeling / emotion (shark's mouth - scary/dangerous)
Mom discusses with kid - Likely changes the kid's opinion
Mom looks at nutritional label - Probably to educate moms to more aware of what kids are consuming
Same poster with different message - Likely indicating the change in the kid's perception
Kid sees a poster - Likely designed to attract kids
Purpose
To persuade (to cut sugar from kids' diets)
Evoke emotions to build a connect