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BONDS YOUR WAY - Coggle Diagram
BONDS YOUR WAY
3. PROCESS
Customers see a 360-degree view of the product, along with options for size, fabric design, and colour.
Customers review their product, including all selected options.
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Customers select a product, such as underwear, and are taken to a detailed product page.
As customers make selections, a real-time preview of the customised product is generated.
An interactive assistant provides step-by-step guidance, explaining each customisation option.
Customers select their preferences for size, fabric design, and colour through interactive sliders and colour palettes.
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5. FUTURE & GROWTH
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The Bonds brand gains a reputation for offering innovative, sustainable, and customer-centric shopping experiences.
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1.AWARENESS
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Marketing
Promo video about the customisation station concept, showcasing the process and benefits.
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2. INTEREST
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Customers are intrigued by the idea of designing their own products and having a meaningful shopping experience.
Research
They learn about the customisation options, sustainability values, and benefits of the service.
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Decision
Customers decide to give the Customisation Station a try based on the value proposition and alignment with their preferences.
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4. POST SALE
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If online when the product arrives, customers receive a QR code for an augmented reality (AR) unboxing experience.
If in-store, customers may witness the manufacturing process, enhancing the transparency and excitement.
4.2 Feedback
After using the product, customers receive a follow-up email asking for feedback.
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