KEY CONTENTION:
In recent years, businesses have been working to help people with lower incomes, but some only care about making money. To ensure fair treatment, there are rules like genuine customer engagement, creating value together, sustainable investments, stakeholder representation, and long-term profits.
However, to truly make businesses help the poor, we need "transformative justice," which means strong systems involving the government, industry groups, and company culture to enforce these rules and protect the rights of poor customers. This way, we can create a fairer world for everyone.
In the future, researchers can explore how institutions can better represent the interests of poor customers, test the IJM in different situations, and apply the IJM to other groups. Ultimately, the success of the IJM is not just about making money but about making sure that interactions between companies and poor customers become fairer and more sustainable.