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Inside the Entrepreneurial Mind: From Ideas to Reality - Coggle Diagram
Inside the Entrepreneurial Mind: From Ideas to Reality
Creativity and Innovation
Creativity
The ability to develop new ideas and discover new ways of looking at problems and opportunities, thinking new things.
Innovation
The ability to apply creative solutions to problems and opportunities to enhance or enrich people's lives, doing new things.
Why creativity and innovation are such an integral part of entrepreneurship?
Creativity is an important important source of building a competitive advantage
Entrepreneur must go beyond the past.
Entrepreneur must always against traditional assumptions and perspectivies.
Left-Brained or Right-Brained
Right-Brained
Thinking draws on divergent reasoning, the ability to create a multitude of original, diverse ideas. More considering problem from all sides and jumping into it at different point.
Left-Brained
Thinking counts on convergent reasoning, the ability to evaluate multiple ideas and to choose the best solution to a problem. Guided by linear and vertical thinking, from one logical conclusion to the next.
Barriers to Creativity
Searching for the one "right" answer
Education system (one "right" answer to a problem)
Focusing on "being logical"
Thinking something "different" use non logical thinking freely
Blindly following the rules
Constantly being practical
Viewing play as frivolous
Playful attitudes, silly ideas. For example Johnson Bailey invented man candles
Becoming overly specialized
Searching for ideas outside area of specialty
Avoiding ambiguity
"Think something different"
Fearing looking foolish
"Creative thinking is no place for conformity"
Fearing mistakes and failure
Believing that "I'm not creative"
Enhancing Organizational Creativity
Include creativity as a core company value
Example: MMU Vision & Mission
Hire for creativity
Hiring and cultivating talented people
Expect creativity
Encourage them to be creative. For example, West Paw Design
View problems as opportunities
Example: Jesicca Scorpio: Getaround
Provide creativity training
Example: Arrange the professional meetings, meets with professional people may get some ideas
Develop a procedure for capturing ideas
Example: Google, holds informal “office hours” like a college professor for employees wo want to pitch new ideas.
Creative Process
Preparation
Join professional and attend their meetings, take time to discuss your ideas with other people.
Investigation
Transformation
Involves viewing both the similarities and the differences among the information collected.
Incubation
-Allow your subconscious to reflect on the information collected.
Illumination
Spontaneous breakthrough causes “lightbulb to go on”
Verification
Validate the idea as accurate and useful
Implementation
Techniques for Improving the Creative Process
Brainstorming
The goal is to create a large quantity of novel and imaginative ideas.
Mind-mapping
A graphical technique that encourages thinking on both sides of the brain, visually displays relationships among ideas, and improves the ability to see a problem from many sides.
Force-field analysis
A useful technique for evaluating the forces that support and oppose a proposed change.
TRIZ
A systematic approach designed to solve any technical problem.
Rapid prototyping
The process of creating a model of an idea, enabling an entrepreneur to discover flaws in the idea and make improvements in the design.
Six steps to a patent
Establish the invention’s novelty
Document the device
Search existing patents
Study search results
Complete the patent application
File the patent application