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Where do I get non-traditional incremental revenue - Coggle Diagram
Where do I get non-traditional incremental revenue
International
Network offices e.g. PSI
Independent / Direct e.g. Qatar Airways / NEOM
Categories
Growing
e.g. Solar/Vitamins/Money Advice
Known / Found Clients
Seen on Competitors e.g. Vitabiotics
Research
Start-ups/Fundraisers
Trade Press
D2C
Scale-Ups
Mergers/Spin Outs
UK entrants
PE Investment
VC Investment
Nielsen
Known e.g. Octopus
Prioritise By
Hot Leads -known spenders on OOH
HGS Incremental
Barter Direct / Share Growth
size of / win chance / immediacies / incrementality
Development
Retail
e.g. Asda / Morrissons
Intermediaries
HGS
Barter
Oystercatchers
Non-trad Media Space
Sponsorship
Experiential
Green Miles
Wraps
Samsung/Council
Flexideals
Special Builds
Other Media Owner Partnerships
Reach
News UK
Bauer
3rd Party Sales
CDP Warrington