Please enable JavaScript.
Coggle requires JavaScript to display documents.
Topic 2 : Inside the Entrepreneurial Mind ; From Ideas to Reality - Coggle…
Topic 2 : Inside the Entrepreneurial Mind ; From Ideas to Reality
Creativity and Innovation
Innovation : the ability to apply creative solutions to problems or opportunities to enhance or to enrich people's lives; doing new things
Creativity : the ability to develop new ideas and to discover new ways of looking at problems and opportunities; thinking new things
Two hemispheres of human brain function
Left-Brained : thinking counts on convergent reasoning, the ability to evaluate multiple ideas and to choose the best solution to a problem
Right-Brained : thinking draws on divergent reasoning, the ability to create a multitude of original, diverse ideas
Barriers to Creativity
Blindly following the rules
Focusing on 'being logical'
Constantly being practical
Viewing play as frivolous
Searching for the one 'right' answer
Fearing looking foolish
Avoiding ambiguity
Fearing mistakes and failure
Becoming overly specialized
Believing that "I'm not creative"
The Creative Process
Incubation
Illumination
Transformation
Investigation
Verification
Preparation
Implementation
Techniques for Improving the Creative Process
Mind-mapping : A graphical technique that encourages thinking on both sides of the brain, visually displays relationships among ideas
Force-Field analysis : a useful technique for evaluating the forces that support and oppose a proposed change
Brainstorming : The goal is to create a large quantity of novel and imaginative ideas
TRIZ : systematic approach designed to solve any technical problem
Six steps to a Patent
Search existing patents
Document the device
Study search results
Complete the patent application
Establish the invention's novelty
File the patent application
Enhancing Organizational Creativity
Incorporate fun into the work environment
Encourage curiosity
Expect and tolerate failure
Design a workspace that encourages creativity
Expect creativity
View problems as oppoturnities
Embrace diversity
Provide creativity training
Create an organizational structure that nourishes creativity
Provide support
Hire for creativity
Develop a procedure for capturing ideas
Include creativity as a core company value