Please enable JavaScript.
Coggle requires JavaScript to display documents.
Getting Started with Transmedia Storytelling - Coggle Diagram
Getting Started with Transmedia Storytelling
Concepts
Channel
Method of communication such as video, audio, image, live event, text.
Media
Embodiment of the channel such as a text file, an mp4 file, a poster, a banner.
Platform
Supports the channel and media, such as Youtube, Soundcloud, a cinema.
Format
Common arrangement of platforms and channels or experience characteristics and participation mechanics.
Device
Something that allows the audience to access the platforms.
Transmedia Storytelling
Telling a story across multiple platforms, preferably allowing audience participation, such that each successive platform heightens the audience’ enjoyment.
We tell stories to entertain, to persuade and to explain.
Telling stories across multiple platforms allows content that’s right-sized, right-timed and right-placed to form a larger, more profitable, cohesive and rewarding experience.
Henry Jenkins
Spreadability vs Drillability
Spreadability refers to the motivation and ease with which content can be circulated by fans through social media.
Drillability is the extent to which fans explore the storyworld by "digging deeper" to discover hidden gems.
Continuity vs Multiplicity
Continuity refers to the consistency of the storyworld across the many embodiments of it.
Multiplicity refers to "alternative retellings" or parallel universes in which the same stories get retold in a different setting.
Immersion vs Extractability
Immersion refers to the ability to wrap the fictional storyworld around the fan such as in a theme park or real world experience.
Extractability refers to the ability for the fan to wrap the real world around the fictional storyworld.
Worldbuilding
Worldbuilding refers to the availability of content that may not directly contribute to the forward narrative - it's not telling a story per se - but it nevertheless expands our understanding of the world.
Seriality
Seriality refers to how a longer narrative is broken into episodes/chapters/installments and distributed across multiple platforms.
Subjectivity
Subjectivity refers to the range of points of view from different characters.
Performance
Performance refers to the ability or extent to which fans contribute to the storyworld - perhaps by creating fan fiction or mashups of a videos or role-playing in the storyworld.
Robert Pratten
Pervasive
The story will be built around the audience – connecting with them across devices.
Persistent
The story evolves over time, reacting to audience engagement.
Participatory
The audience interacts with characters and other audience members.
Personalized
The story remembers decisions and conversations and becomes tailored to each audience member.
Connected
The experience connects across platforms and to the real world – allowing the story to be contextual such as integrating current weather conditions, tides, air quality and such like.
Inclusive
A range of devices and engagement modes are accommodated so that as many people as possible are allowed to enjoy the story even if at different levels of depth and sophistication.
Cloud-based
A network intelligence controls the story and the experience from a central core - able to see all content and all the audience.
Jeff Gomez
Know the brand essence
Understand what’s at the heart (the essence) of the storyworld that delivers so much pleasure to the audience.
Storyworld rules all
All production stakeholders from creative to marketing to legal must put aside their personal preferences, ambitions and rivalries in order to best serve the franchise
Put up tent poles
Everyone on the production team must know where the storyworld is heading. Hence the visionaries that guide the storyworld must provide adequate forward stepping stones and direction
Hire the best
Don’t let the superstars roadblock the ongoing development.
Organize resources
Provide a comprehensive living document such as a story bible or franchise bible that everyone on the team has access to and b. some form of centralized content management system that contains approved assets.
Establish a clearing house
A steering group of representatives from the major stakeholders must meet regularly to guide the franchise and storyworld forward – recommending, sharing, discussing new initiatives and heading off potential conflicts of interest.
Incentivize stakeholders
To support the franchise strategy beyond the initial roll out.
Validate audience participation
Provide a process and opportunities for fans and stakeholders to enter into a dialogue about what’s coming up and exchange opinions.
Licensing, marketing and merchandise
Must expand the narrative of the storyworld such that everything available for fans to collect is worthwhile owning.
Be accessible and additive
Across a range of “portals” (e.g. entry points) so that regardless of how fans enter the storyworld the experience is always satisfying.