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Food Product Development - Coggle Diagram

- - - - Concerns about pollution, recycling, and pesticides should be addressed to not restrict market
    - - New products work best when consumers have high income (economy is doing well)
      - Booms/recessions, expansions/contractions
    - - Tariffs and trade restrictions can affect food regulations
      - Laws on products can change affecting how they can be made
    - - New methods such as UHT, genetic modification, sugar and fat replacements impact what foods should be made with
  - - - Staff should be multi-skilled and have specialized knowledge
    - - Bigger facility = more produce = more profit
      - Mass production - simple procedures, uses advanced technology
      - Continuous production - 24/7, multinational companies
      - Batch production - smaller scale, high cost, low efficiency
      - One-off production - seasonal goods
    - - Affects how much money they have to spend on FPD (risky if not a lot of disposable income)
      - Money for equipment and new staff needed, better able to compete in marketplace
    - - Reputation
      - Enhanced through marketing, partnerships, labelling
- - - - Australia's ageing population
      - Eating out more
      - Multicultural society
      - More environmental awareness
      - More home delivered meal
      - Increasing health awareness
      - Demand for convenient/quick meals
      - Allergies/intolerance or lifestyle choices
      - More single person households
    - - Ingredients - sugar and fat replacements, bush foods
      - Equipment - UHT, HTST
      - Packaging - active packaging, modified atmospheric packaging
    - - Make new products
      - Become automates
      - Use cheaper ingredients
      - Find new markets
  - - - New flavour, colour, allergy/healthy version, package size, new form (e.g. vegemite shapes)
    - - Creating a copy cat which will compete with the original
      - Creating a cheaper and more generic version (home brand)
    - - Different to existing products
      - Often from new ingredients/technologies
- - - - Wrong market
      - Bad timing of launch
      - No point of difference
    - - Sell to another company
      - Discontinue product
      - Revise marketing strategies
      - Decrease production
    - - Maturity - market share is stable, more competition
      - Introduction phase - expensive, lots of promotion
      - Growth phase - sale rapidly increasing
      - Decline - less sales, need to make changes to survive
  - - - Magazines, spam emails, social media, tv ads
    - - Coupons, free samples, contests, at end of shopping aisle
    - - Personal selling - assisting the decision
      - Publicity - using media/influencers
      - Public relations - sponsorship, schools, charities to build positive image