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Books and Magazines - Coggle Diagram
Books and Magazines
Multiple Platforms
Multtiple platforms for book have been around since the first book--Egyptians wrote on metal, leather, clay, stone, and bone.
With the invention of the paperback, genres such as children’s literature, science fiction, mystery, and romance increased in circulation.
Hardcover, paperback, and e-books are the chief categories for books today.
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Audience Segmentation
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After church control on what Bible people used was lost, people were able to read different translations segmenting who read the Bible into more than just the clergy
Uncle Toms Cabin probably helped to heighten the division between the North and South segmenting audiences even more.
Magazines from the start were aimed at particular audiences and so had content that would attract certain niche audiences.
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Celebrity magazine, men's magazines, women's magazines, and news magazines focus on certain audiences
The women's magazine Cosmopolitan has received pushback from various audiences based on its controversial content*
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User Generated Content
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Blockbuster Syndrome is leading authors to opt for other way of generating their content rather than going to the Big Six companies for publishing
Advertisers prefer niche magazine audiences because they can be more targeted on who their ads reach.
Convergence
Since papyrus grew in Egypt, they had a monopoly on papyrus trade
The printing press converged the various forms of how books were created and distributed into a more streamlined process.
This streamlining allowed for mass distribution which meant many people were reading the same material
This created a convergence of ideas as scientists in Italy could read about theories from scientists in England.
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AARP The Magazine, AARP Bulletin, and Reader’s Digest have highest magazine readership
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