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LAKOU - Funding Diversity Strategy - Coggle Diagram
LAKOU - Funding Diversity Strategy
INDIVIDUAL DONORS
Subscriptions
Current Donors
Keep them happy and informed
Evaluate (CRM) who has not given lately
Board member should reach out to consistent donors and say thanks
New Donors
How do we get new people to subscribe?
Social Media
Facebook
FB Donations Button
Fundraiser - 5000$ - tuition
Instagram
Need to add button
Paid marketing - targeting
We must keep the IG alive with a weekly post in the US and in Haiti
More and more people are donating trough social media, amount may not be large but in aggregate they can be substantial
YouTube
Create more content
Consistency in content
Story Telling
GRANTS
Grant Research
We can buy qualified grants
Grant Writing
We can also sub out the grant writing - Fivr
CORPORATE PARTNERSHIP
STRATEGY
Identify Potential Corporate Partners
Construction
Haitian Diaspora
List of websites and FB pages
Corporation with CSR programs - international
Define Value Proposition
Lakou Branding
Testimonies from participants
Credibility
Goldstar (Candid)
Gold Seal
Received an we use it on our website and newsletters
Platinum Seal
Develop Strategic Plan
Define a few metrics
Charity Navigator
Impact
Visuals
Statistics
Develop Sponsorship Tiers
Bronze
Silver
Gold
Employee Giving Program
Benevity
In-Kind Donations
OTHER
Construction Show
Gather lists of shows in the US
Reach out to media
News
Miami Herald
Podcast, Blogs & Vlogs
Construction
Haitian
Influential People
Canadians Donors
Benevity facilitates donations
Place2Give
Advocacy (Awareness)
Incorporate it in our vision
SPONSORSHIP PROGRAM
Write an email template
Write a proper document (1 page PDF)
Identify who we should send it to
Create a list
Research
Upload to CRM
Send it to a sample
Evaluate reaction
call them for follow up
Construction Companies
Hatian Diaspora
Individuals
CAPITAL CAMPAIGN
Strategy
Land
Building
Operations
Tools & Equipment
Communication
Partnerships
Reach out to UNESCO and co.