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AIR ASIA - Coggle Diagram
AIR ASIA
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- Reduced Risk: By expanding into other industries or services, AirAsia can spread its risks and reduce vulnerability to fluctuations in the airline industry, such as fuel price volatility or economic downturns.
- Additional Revenue Streams: Diversification allows AirAsia to create new revenue streams outside of its core airline operations. This can increase the company’s overall profitability and financial stability.
- Customer Engagement: Offering a diverse range of services can increase customer engagement and loyalty. It allows AirAsia to build a broader ecosystem of services that cater to various customer needs.
- Competitive Advantage: Diversification can give AirAsia a competitive edge by differentiating itself from other airlines and offering a more comprehensive travel and lifestyle experience.
- Adapting to Market Changes: Diversification enables AirAsia to adapt to changing market trends and consumer preferences. It allows the company to stay relevant and competitive in a rapidly evolving business landscape.
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