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NEW COKE FAILURE - Coggle Diagram
NEW COKE FAILURE
PROBLEMS OCCURED
LOW SALES
LOSS OF MARKET SHARE
LOSS REPUTATION
LOSS OF CUSTOMER TRUST
BACKLASH PUBLIC REACTION
MASS PROTEST OF THE NEW COKE FROM PUBLIC
AGENCIES
PEPSI
COCA-COLA
PUBLIC
FAST-FOOD RESTAURANTS
RETAILERS
WHOLESALERS
INTRODUCTION
COCA COLA WANTED TO RIVAL PEPSI TASTE
NEW COKE IS INTRODUCED IN 1985
DUE TO LOSING MARKET SHARE TO DIET COKE AND NON-CARBONATED BEVERAGES
DISCONTINUED IN 2002 DUE TO LOW DEMANDS
RECOMMENDATIONS
NEW COKE SHOULD BEEN INTRODUCE BY PHASE
ALERT WITH CUSTOMER DEMANDS
RND SHOULD BE MADE THOROUGHLY CONSIDERING IMPACT AND CONSEQUENCES
CUSTOMER'S OPINION SHOULD BE QUANTIFIED THOROUGHLY
MAIN ISSUES
NEGATIVE PUBLIC REACTION LEAD TO MASSIVE PROTEST AGAINST THE CHANGE
