Please enable JavaScript.
Coggle requires JavaScript to display documents.
Flywheel - Coggle Diagram
Flywheel
-
Acqusition
TSP email database - manual + automatic according to criteria such as buying 2 x TSP or x number of accessories - over time
Inbound marketing (content, paid media)
-
Automatically sign up a customer on a "lite" affiliate plan and present on order confirmation page - they can earn rewards if they share their link
-
-
-
Engage
Pay for sample unit up front, refund after x sales (or return within 60 days) - this would happen at the acquisition stage but could help engagement
-
Nurture
Nurture - Tools/account features
(toggled on/off at TSP discretion or when affiliate meets certain criteria)
"campaign" codes - enabled after x sales
Affiliates could advertise that on social. ie they log into their dashboard, and they are able to generate coupons with the following attributes:
- expired in x days/weeks or;
- expires after y uses/purchases
- provides 5-10% off or;
- free expedited shipping, free replacement ball
- ability to do this x times per month/quarter
-
-
-
-
-
-
Personalised help, campaign planning etc from Brian, Zoe
-
-
Commission bumps to facilitate ad-hoc TSP promotion - like Zoe's Wilson observation (all affiliates post at same time)
Referrals become "valid" after less days (60 by default in line with Money Back Guarantee) - after x sales referred to us
-
-
-
