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UX Research - Coggle Diagram
UX Research
History of Research
Industrial Engineering also focus on the design and improvement of systems
More to a system than just a website
content management systems (CMS)
customer relationship managers (CRM)
Henry Ford introduce the modern assembly line for automobiles
Human Factors field of study existed way before computers
Goals, operators, methods, and selection rules (GOMS)
Keystroke-Level Modeling (KLM)- mathematical study of a tool’s efficiency
How to best attract customer attention?
UX practitioner is accessible to just about anyone
Each area of study offers a unique perspective and approach to product design
Important work members in a team with diverse backgrounds
Good Research Starts with Good Questions
Challenging to come up with questions to ask participants
Leading Question- suspect the response will be opposite to the hints you provide in your questioningv
never ask yes/no questions
Bias can be influenced by social norms, personal history, past experiences, or expectations
biases fail to recognize that others’ perception
participants aren’t at first comfortable talking
Expect failures
Important to take in feed back
Designer may unintentionally be bias with quesions
Qualitative Research Methods
Focus on why and how
being insight-driven, evaluative, and generative
Can be expensive or time-consuming to conduct
Look into existing products or services
heuristic review evaluates an existing product or service
Visibility of system status
Match between system and real world
User control and freedom
Consistency and standards
Error prevention
Flexibility and efficiency
Minimalist design
Error recovery
Documentation
Contextual inquiry- think-aloud studies
testing and validation
Participatory design takes on many forms
Quantitative Research Methods
Related to numbers
what can be measured and observed?
results are consistent and generally agreed on by all parties
quantitative measurements
Bounce rates
Time on task
Conversion rates
Order size (number of items or their value)
Number of visitors
Avg size of group
Logistics