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Week 3 - Coggle Diagram

- - - - A digital banner that calls on a website visitor to act in some way
    - - Graphic ads on websites and apps through banners comprised of photos, text, videos
    - - Paid advertisements on social media platforms targeted to social media users
    - - The increase of a website's visibility in a search engine through paid advertising.
    - - Customer referrals
        
        A word-of-mouth initiative that encourages existing customers to introduce to their family, friends and contact to new customers
        
        Personally identifiable information (PII): any information that can identify a specific individual.
        
        As a digital marketer, it's your job to make sure you are up-to-date on your country's latest laws and legislation regarding PII.
- - - - The second person's point of view is giving directions, offering advice or providng an explanation. It means you always use in the pronouns you, your, or yours.
    - - Merge tag or personalization tag is a code that allows users to insert unique customer data from their mailing lists to emails
      - These tags will vary depending on which programs you were using
      - Eg: Typing {{fname}} will put an first name in an email
- - - - Lifestyle
      - Hobbies
      - Values
    - - Gender
      - Age
      - Family status
      - Income
    - - Purchasing habits
      - Spending habits
      - Browsing habits
      - Loyalty to brand
      - Engagement with website