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MARKETING AND PROMOTING THE GOLF OPERATION - Coggle Diagram
MARKETING AND PROMOTING THE GOLF OPERATION
Marketing
it is the activity of selling, giving offerings with value to customers
Five P's
Product
Price
Place (Distribution)
Promotion
Purpose
BRANDING
What it is, who they are, what services they deliver
It is the direct result of business planning and defining the operation
Culture shapes the image and identity of the brand
Surveying the Market
Market Knowledge
Local and national economy
Trends
Understanding the Competition
Direct competition
Meets the same customer needs
Indirect competition
Fulfilling needs not related to golf
Internal Marketing
What happens between staff and customers inside a facility
Selling yourself
Selling the facility
Selling golf
External Marketing
Finding new customer
Marketing Strategies
Public relations / publicity
Tv, Charities, Articles
Word of Mouth Endorsements
Opinion Leaders
In-House advertising
Ad Placement
Jr Programs
Beginner Golf Programs
Active Player Programs
Internet Marketing