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mind mapping diagram of final purchase decision process :text - Coggle…
mind mapping diagram of final purchase decision process :
text
need recognition
CHANGE IN LIFE SITUATION
DESIRE FOR NEW FEATURE
CURRENT CAR ISSUES
PEER INFLUENCE
purchase
PRICING
RELIABILITY
FUEL EFFECIENCY.
BRAND REPUTATION
information search
RECOMMENDED FROM FRIENDS
YOUTUBE VIDEOS
TEST DRIVE
BLOGS AND ARTICLES
post purchase
REPEATED PURCHASE INTENTION
RECOMMENDATION TO FRIENDS AND FAMILY
LOYAL CUSTOMERS
evaluation of alternatives
HYUNDAI
VOLKSWAGEN
HONDA