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Online content service providers - Coggle Diagram
Online content service providers
Paid Internet
History
In 1980s, technology advanced and business began to offer access to online contentfor a fee
expanded to universities in 1970s
Initially developped for military and government communication
Reason of failure
Abundance of free content
No benefits in using paid internet due to alternative sources
User experience
Rise of ad-supported models
VIDEO TEXT
Use of Television Screen to covey 'TEXT BASED Messages'
Emerged in '1970; by North American newspaper companies
Change of ICT to fit in the change
Development of Cable TV network for distribution
Breaking News in Printed Edition
Many operators started to add pages to fit consumers' choice
Collection of revenue through newspaper cost
Free Promotion for News Paper
Negative Aspects
Aggravating information
Limited interactivity
Intelligent Producers start adapting new techniques and publish online
Information were already available
History
Reason of failure
Lack of interest from the audience
Limited content and interactivity
Viewed as duplicated content
Low volume mad it difficult for producers to keep it running
Internet/Web Ad Push
Positive facts
This advertising strategy created revenue streams for the companies
User-friendly way of attracting new customers.
This format of ad ensures maximum viewability because the banner or notification appears right in the user screen.
It is a very good way for pre-screening target audiences because only the individuals interested on the products and services advertised will click on the banner/ad.
Negative facts
Audiences where very unhappy with this strategy.
Too many competitors. There is a high volume of these type of advertisements which makes it hard for small companies to achieve visibility using this marketing strategy.
Intrusiveness of individually directed ads.
History
Push notifications were first introduced by Apple in 2009. In 2010 Google released its own service, Google Cloud to Device Messaging.
Free Web
Benefits of Internet distribution remained attractive even though there are many different paid elements.
Technology
Allowed entities like the European nuclear science community to improve its ability to covey data.
Variety of software packages for different types of technologies
The lack of cost made use the equivalent of obtaining material from free television or radio and this appealed to consumers.
A sense of freedom
Creates an element of creativity due to the amount of choice one would have