Please enable JavaScript.
Coggle requires JavaScript to display documents.
marketing strategy for your citizenship by investment - Coggle Diagram
marketing strategy for your citizenship by investment
1/0 market analysis
1/2 make a separate email and number to subscribe to services check funnels
get a separate inst and fb and subscribe to their pages and profiles.
1/3 use
https://serpstat.com/
to check domains and collect the main keywords of competitors ( it will be necessary for contextual advertising, articles, funnels )
1/4 Checking the contetct advertising of competitors, where they show it, in which geos and on which queries
https://adstransparency.google.com/?region=anywhere
1/5 keyword research what ads are shown on Facebook
https://www.facebook.com/ads/library
Bottom line: we have competitors analyzed, we are subscribed to their funnels, and we get a progression of their content
Documents on the results of the first stage:
1/1 List of competitors, links to their funnels, short description of strengths/weaknesses
1/3 Collected high / medium / low frequency queries for which competitors are optimizing
1/4-5 Collected examples of ads and banner on which competitors are advertising
1/6 outlined hypotheses of change for the site
1/1 selection of 10 direct competitors for the service CITIZENSHIP BY INVESTMENT + 5 indirect competitors (e.g. civilian through childbirth
use
https://serpstat.com/
, google search ( tips ) , keyword selection in google ads.)
1/ 6 prescribe improvements to the site, based on competitors
Documents Base
https://docs.google.com/spreadsheets/d/1l6X1fKyvzYpVr8OmFqmVG6ym8xRWSiPZkz8MBEtW7BA/edit?usp=sharing
2 Analyzing the customer base
If there are current clients, conduct 10 in-depth interviews the main task is to understand the client, to identify the main patterns of behavior ideally 2-3 clients from similar programs (by budgets, directions) in-depth interviews can be turned into case studies and blog articles.
https://medium.com/@MariLukina/how-to-%D0%B3%D0%BB%D1%83%D0%B1%D0%B8%D0%BD%D0%BD%D1%8B%D0%B5-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%B2%D1%8C%D1%8E-e9b61f45748c
Bottom line: in-depth interviews were conducted, there is an understanding of the pains of tsa and there is material for case studies
3 semantic core
using serpstat and google hints.
content
Content Creation
You need to understand what kind of content will generate customers and bring sales
Most likely the decision-making cycle will be long, you need to castev / look at competitors' funnels to understand where to start.
you need to refine the current site: check the correctness of forms, install Facebook pixel and prescribe the stages of funnels.
content sonova: ho tu + cases ( emotions and personal experience )
personal brand is key, make an article, based on it video on youtube + cut for social networks + posts in social networks ( which we put in promotion )
then the article to mailing list + retargeting fb / youtube
we seed the article:
https://docs.google.com/spreadsheets/d/1l6X1fKyvzYpVr8OmFqmVG6ym8xRWSiPZkz8MBEtW7BA/edit?usp=sharing
the main task is to understand what focus geo: this can be done through buying advertising from bloggers
then we mashabirovanie and launch context and fb
working with ratings and reviews
We find places, such as forums, aggregators of reviews and leave our own reviews of services