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6cd296d1adf899964805155fc6edad6d - Coggle Diagram
Key People involved
:fire:
Merch+, Merchandisers, champions :silhouettes:
Outsourced employees - YOMA, idoneous
Engage shoppers
Adhere to planogram
Amazing drive plan
Ensuring availability of OSA SKUs
Pitch
Product placement & display
SOS
CDO
:silhouette:
Permanent journey plan
O5D5
Competition Analysis
Daily/ weekly review
POP implementation
Market working
First call last call
Key accounts
On the job training
Promo allocation
Stakeholder management
Daily business updates
Data analysis
DSR managemnt
MRM
DSRs
:silhouettes:
Selling aids - samples, detailors
SSM gate meeting
SSM day review
Smile store training
Rapport building
Go to market training
Palmtop
Hero no. 1
Article schemes
incentive enablers
Stockist
:silhouette:
STEP- Stockist excellence programme
Online claim process
Maintaining Chart, invoice bill, POP files
Stockist margin 5.65%
D & D
FIFO
Rider
Ullage
RE's
: :check:
Stand alone modern trade
Non OCC store
Category dressing
OCC store
FSUs , End caps
T&C
scan data
SAMT MMX stores - Chain stores
MT new product enrollement
MT scheme communication
Wholesale store
Bonanza
Muskaan - Loyalty program
Wholesale TBR drive
Kirana store
General store
Medical store
Sales
:star:
CPS - Primary sales
Vendor Management Inventory - VMI
RR block
Fixed dispatch date - FDD
OSA billing plan
Billing plan
Eorder form
GTM sku Billing plan
VMI overlays
Offtakes - Tertiary sales
Visibility solutions
:explode:
Shelf talker
Clip strip
Dangler
Share of box ( GS& KS)
Merchandising
POPs
TBR stand
STT - secondary sales
GTM (INC business and repeat purchase)
Smile store drive
Bonanza
Muskaan
Effective Route Coverage - ERC
STT drive
Hierarchy
CDE
CDO
CD TRAINEE
RM
CD INTERN
BM
AM
OLs
Inactive store
Name change OLs
Active store
RE change
Top 25
Trade
DT
IDT
Ecom
Promo
Trade promo
Consumer promo
Warehouse
Transport - ABT
Own transport
RTGS
Outsourced transport
Eorder
Category
TBR
Singles
Multipacks (PO3,PO4,PO6)
TP
Saver PKs
Mid value PKs
Super saver PKs
LUPs
Premium PKs
PCP
Face wash/ scrub/ mask
Handwash
Bodywash
Halo shampoo
Mouth wash
OTC
Painout
Key accountabilities of a CDO
Distribution Management
Optimum utilization of activations
Reduce non purchasers
Expanding coverage
Accurate route list & classification acc. to RE
Instore Management
Maximize visibility
Market updates
Competion behavior
New product development, schemes
Data based working and communications
Drive overall business performance
Reviewing Stockist / SSMs performance
Developing and training
Ensuring SSMs avail all the benefits
Acknowledge challenges
Meetings & Reportings
Monthly and weekly meetings
Compiling reports and information
Relationship building
Trust and Understanding
Resolve issues
Stakeholder Management
Transparent communication
Offering necessory training and support
Building relationships
Addressing issues faced
OCC
S.P.A.C.E
C
olgate brand block
P
lanogram
E
xtra element
S
hare of shelf
A
ssortment
