NEW COKE
Introduction
introduced by the Coca Cola company in April 23 1985
it was the unofficial name of Coca-cola.
renamed Coke II in 1990
discontinued in July 2002
during 1985, they had been losing market share to diet coke and non-carbonated beverages for several years.
Main issue
considered a major failure.
Pepsi-Cola have a sweeter taste than Coke.
consumer prefer a sweeter taste cola during blind taste test.
Problems occurred
loss of customer's loyalty
Related agencies
Recommendations
they should ask their loyal customer's opinion on how they feel about the new formula.
loss of reputation
sales dropped
loss of shares
restaurants that put Coke in their menu such as McDonalds, KFC etc.
the Coca-Cola Company
1903, cocaine wan removed as an ingredient
1980, "Pepsi challenge"