Please enable JavaScript.
Coggle requires JavaScript to display documents.
Unit 1. Strategies - Coggle Diagram
Unit 1. Strategies
Microscope Strategy
- Zoom in on mainstream user experiences to identify unmet needs.
- Digital technology enables real-time, unobtrusive data collection for accurate insights.
- Example: Mars Petcare's acquisition of Whistle Labs for data-driven pet owner connections.
Panorama Strategy
- Infer unmet needs from aggregated data and weak signals.
- Digital tools enable observation of large user groups and trend analysis.
- Example: Sidekick Health's use of game design elements to enhance engagement and improve outcomes.
Telescope Strategy
- Study fringe users, extreme users, or nonusers for outside-the-box opportunities.
- Digital platforms enable access to niche groups for valuable insights.
- Example: Lego's success with the adult fan community, leading to the profitable Lego Architecture line.
Kaleidoscope Strategy
- View distant players for commonalities and unmet needs.
- Digital tools enable quick analysis of user-generated content for insights.
- Example: GSK's use of semantic AI to uncover unmet needs in the consumer health category and identify innovative solutions.
-
-
-
-