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Unit 1. Marketing Analytics - Coggle Diagram
Unit 1. Marketing Analytics
Characteristics
High-Quality Data
Real-time Insight
Dashboard Perfection
Analytics Visualization
ML & AI Prediction
Scope:
Customer Analysis
Campaign Performance
Market Research
Pricing Strategies
Channel Optimization
Sales Forecasting
Customer Segmentation
Methods:
• Marketing mix modeling
• Demand forecasting
• Competitor analytics
• Unmet needs analytics
• Trend analytics
Critical skills
• Data analysis
• Data interpretation
• Spreadsheet skills
• Data visualization
Essential Marketing Analytics:
• Informed Decisions
• Data-driven Actions
• Predict Customer Behavior