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Cadbury Halal Issues - Coggle Diagram
Cadbury Halal Issues
Introduction
The Cadbury halal issues in Malaysia refer to a controversy that arose in 2014 when certain batches of Cadbury chocolates were found to contain traces of porcine DNA (DNA from pigs). This discovery raised concerns among Muslim consumers in Malaysia, as consuming pork and its by-products is strictly prohibited in Islam. As a result, the issue sparked widespread outrage and led to accusations against Cadbury of non-compliance with halal standards and jeopardizing the halal certification of its products.
Problems Occured
- Loss of Consumer Trust: The discovery of traces of porcine DNA in Cadbury chocolates led to a significant loss of trust among Malaysian consumers, especially among the Muslim population. Consumers were concerned about the integrity and halal status of the products they were consuming, which impacted Cadbury's reputation in the market.
- Negative Public Perception: The incident received widespread media coverage, leading to negative publicity for Cadbury. It garnered public attention and sparked discussions on social media and news platforms, further amplifying the concerns of consumers.
- Sales Decline: Following the controversy, Cadbury faced a decline in sales in Malaysia. The loss of consumer trust and negative publicity resulted in reduced demand for Cadbury products, particularly among Muslim consumers who were more cautious about purchasing the brand.
- Impact on Halal Certification: The suspension of halal certification for the affected Cadbury products raised questions about the effectiveness of the halal certification process in Malaysia. The incident prompted discussions on the need for stronger regulations and more stringent quality control measures to ensure the authenticity of halal products in the market.
- Reputational Damage: Cadbury's reputation as a trusted brand was tarnished, and they had to work to regain consumer confidence. It required significant efforts from the company to address the issue, communicate transparently with consumers, and implement measures to prevent similar incidents in the future.
- Compliance and Quality Assurance: The incident highlighted the importance of strict compliance with halal standards and the need for robust quality assurance processes in food production. Cadbury had to reinforce its commitment to adhering to halal requirements and implementing stringent quality control measures to prevent cross-contamination.
- Regulatory Scrutiny: The issue drew attention from regulatory authorities in Malaysia, leading to investigations and scrutiny of Cadbury's production processes. The company had to cooperate with the authorities to address the concerns raised and ensure compliance with halal standards.
My Recommendations
If i were the CEO, what would I do?
- Strengthen Quality Control: implement stricter quality control measures to prevent cross-contamination in the future, regular monitoring and testing to ensuring product integrity and halal compliance.
- Reassurance and Transparency: personally reassure consumers and stakeholders about our dedication to halal compliance and product quality.
- Collaboration with Authorities: cooperate fully with the Department of Islamic Development Malaysia (JAKIM) and other regulatory agencies.
- Public Outreach and Education: Initiate public outreach campaigns to educate consumers about our quality assurance measures and commitment to providing halal products of the highest standard.
- Rebuilding Consumer Trust: I would work tirelessly to rebuild consumer trust in our brand.
- Sustainability and Responsibility: prioritize sustainability and social responsibility initiatives, demonstrating our commitment to the well-being of consumers, communities, and the environment.
What Cadbury has done?
- Product Recall: Cadbury immediately initiated a product recall of the batches of chocolates that were found to contain traces of porcine DNA. This swift action showed their seriousness in addressing the issue.
- Quality Control Enhancement: Cadbury implemented stronger quality control measures in their manufacturing processes to prevent any cross-contamination or lapses that could compromise the halal status of their products.
- Transparent Communication: The company communicated openly and transparently with consumers about the issue, providing updates on the product recall and their efforts to rectify the situation.
ie: Associating with a prominent and respected figure like Siti Nurhaliza, who is highly regarded in the Muslim community, could be a way to reinforce the message of halal compliance and convey that the company takes halal matters seriously.
- Collaboration with Authorities: Cadbury cooperated with the Malaysian authorities' investigations into the matter, demonstrating their commitment to complying with local regulations and standards.
- Halal Certification Assurance: Cadbury worked closely with halal certification bodies to ensure that their products meet the required halal standards. They made efforts to re-establish the halal certification for their chocolates, providing reassurance to Muslim consumers.
- Transparent Ingredient Sourcing: Cadbury provided clear information about their ingredient sourcing and manufacturing processes, instilling confidence in the integrity of their products.
Agencies Involved
- Department of Islamic Development Malaysia (JAKIM): main government agency responsible for the certification; conducted routine tests on Cadbury products and discovered the presence of porcine DNA, leading to the temporary suspension of the halal certification for the affected products.
- Ministry of Health Malaysia: overseeing the safety and quality of food products, including those with halal certification.
- Ministry of Domestic Trade and Consumer Affairs (KPDNHEP): involved in monitoring the situation and ensuring that Cadbury Malaysia took appropriate actions to address the concerns of consumers.
- Cadbury Malaysia (Mondelēz International): As the manufacturer and distributor of Cadbury products in Malaysia, cooperated with the authorities, conducted internal investigations, and implemented measures to prevent cross-contamination and ensure the halal status of their products.