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Literature Review: Uganda Clean Cooking Behavioral Diagnostic 5 - Coggle…
Literature Review: Uganda Clean Cooking Behavioral Diagnostic 5
Intervention Vectors
Access Point
Establish a dedicated ICS sales and information access point offering stove testing, credit options, sales support, public demonstrations promotion, and warranty coordination. Centralizing services encourages informed decision-making and boosts improved cookstove uptake.
Increasing access to improved cookstoves is crucial for boosting their uptake and promoting behavior change. However, the lack of widespread access poses a significant barrier to consumers. Creating a profitable and sustainable model for ICS access points is vital to address this issue.
Strategy
Profitable and Scalable Model: The pilot access points aim to establish a business model that is financially viable and can be scaled up to create a wide network of ICS access points.
ICS Information Point: The access points will serve as information centers where consumers can interact with various ICS models, gaining first-hand experience and understanding of the available options.
Behavior Change Techniques: These access points will be utilized to prototype and test various behavior change techniques presented in the report to effectively encourage improved cookstove adoption.
Features that access points must include/test
Multiple cookstove models
Hands-on demonstrations
Information booklet
Referral program
Vernacular term
Packaging
Financing options
Delivery
Marketing collateral
Spare parts
Public demonstrations
Social franchising
Localized, stated preferences
Locally adjusted financing options
Localized communication strategies
Locally attractive offers and promotions
Marketing collateral
Social network adjustments
Cookstove assortment
Access point localization
Centralized information line
A centralized toll-free phone/SMS/USSD line can be a powerful tool to increase awareness, understanding, access, and trust related to improved cookstoves (ICS) .
Strategy
Information and Education: The toll-free line would provide consumers with valuable information and education about various ICS models, their benefits, and usage guidelines.
Product Comparison: Consumers can inquire about different ICS options, allowing them to compare features, prices, and performance to make informed decisions.
Behavior Change Techniques: The service can apply behavior change techniques, such as persuasive messaging and incentives, to encourage ICS adoption and sustained usage.
Sales Support: Consumers can receive assistance in finding nearby access points, mobile sellers, or shops offering ICS models, facilitating their purchase process.
Feedback and Support: The toll-free line can serve as a channel for consumers to provide feedback, report issues, and seek support for their ICS, improving post-purchase satisfaction.
Data Collection: The centralized system can gather data on consumer preferences, trends, and challenges, enabling informed decision-making and refining ICS marketing strategies.
Features that centralized informatio line must include/test
Socially franchised staffing model
Frequently asked questions through SMS/USSD
Personalized and automated credit advice via USSD
Localized languages
Automated license checks
Scheduled distribution
Paid surveys
Barriers for ICS usage and uptake
ICS fuel savings are poorly understood
ICSs are perceived as luxury goods
Health risks from smoke are poorly understood
ICSs’ time savings are poorly understood
There is no common term for ICSs
Low trust in institutional ICS recommendations
Consumers underestimate ICS prices
No standardized ICS demonstration
Word-of-mouth is low
Consumers underestimate need to convince partners
Shopkeepers overestimate consumers’ ICS awareness
Limited mechanisms to convince partners of ICS
Women face more difficulty convincing their partners
Shopkeepers do not widely offer credit
Cost of credit is too high
Consumer savings are difficult
Lack of incentive to provide credit for cheaper ICS models
ICSs inadequate for certain cooking needs
ICSs have durability issues
Cheap ICSs are too heavy for women to carry
ICS colors not politically sensitive
Warranties are lacking and mistrusted
Low consumer access to shops carrying ICSs
Poor supply-side variety
Mobile sellers face logistical challenges