Please enable JavaScript.

Coggle requires JavaScript to display documents.

Literature Review: Uganda Clean Cooking Behavioral Diagnostic 4 - Coggle…

- - - - The behavior change technique involves distributing information cards during public demonstrations of improved cookstoves. These cards serve as a tool to encourage dialogue and information exchange among household members. When a woman observes a public demonstration and later approaches her husband about purchasing the improved stove, providing a compelling argument backed by the information on the card can justify the purchase and address potential objections. The cards can be shared with friends and neighbors, or used as a reminder of the benefits discussed during the demonstration. Additionally, the cards can include a schedule of future demonstrations, allowing partners to witness the improved stove in action, thereby increasing the likelihood of convincing skeptical partners without any immediate monetary commitment.
      - Implement on-demand stove demonstrations via a toll-free number. Women can request demonstrations to showcase stove benefits to their husbands. Train local stove owners to perform demos, offer incentives for facilitators. Empowers women to promote improved stove adoption within households.
      - Implement a social franchising program empowering women-led groups to assemble and distribute improved stoves locally. This model addresses supply and demand dynamics, while promoting gender equality in stove distribution. By involving women in the process, it fosters greater uptake of improved cookstoves in rural areas.
- - - - Use the EAST framework to generate
        mechanisms that are effective in convincing partners of ICS benefits
        
        Background
        
        Social interdependence and shared mental models can inhibit choices that would otherwise enhance agency and promote well-being: this applies to the problem of convincing partners to buy improved stoves. The difficulty that women face in convincing a partner to purchase an improved stove poses a major barrier as it can prevent them from even considering the option due to a possible fear of rejection.
        
        EAST framework
        
        Easy: Information cards and centralized system (toll-free SMS or robo-calling number) that will allow customers to verify and obtain information instantly and hassle free
        
        Attractive: From the husband’s perspective, buying an improved stove should be attractive, perhaps bundled up with other things that he values (such as mobile airtime, electricity, etc.). If buying an improved cookstove were associated with the ability to buy more mobile airtime, then the prospect may be more attractive.
        
        Social: The purchase of an improved stove can be made social by highlighting norms around ICS usage (e.g. “X just bought an improved cookstove last year”) or inviting the beneficiary to a live demonstration. The live demonstration could be reframed as a communal activity.
        
        Timely: Choose the timing of discussions around improved cookstoves wisely, avoiding periods when beneficiaries' cognitive resources are heavily taxed, such as immediately after harvest season, to ensure better decision-making outcomes.