CH8-Visitor Management Strategies for Destinations
Visitation caps
Redistribution
Education
Target marketing
User fees increases
Restrictions on services and infrastructure
Quota
fixed or flexible carrying capacities (tourism lifecycle)
not only function of the number visitor but also the distribution of visitors in area, activities, behavior, state of tourism infrastructure
change in time=dynamic concept=speed of change
many dimension of cc
strengthen by positive feedback, cause belatedly result in development
no intrinsic cc of area
many changeable conditions
most commonly used, most formal type of
visitation cap often used to abet the objectives of zoning systems
informal capping effect by reducing the
number of potential tourists who can afford
option of controlling access to their communities through quotas or user fees (mcm covid entertainment close nightclub, border cross)
Dispersal strategies-dilution does not overwhelm any particular area
concentration strategies-minimize impacts by confining tourism-related activity to a small area = activity in an environmentally and sociocultural sustainable way.
redirecting of this traffic to spaces and times within the destination best suited to accommodating
Market penetration
Market development
Product development
Persuasive messages-‘soft’ or ‘indirect’ approach (Indonesia from "wonderful Indonesia" to "Pesona Indonesia")
Tourist-oriented codes of conduct are one frequently employed
visitors can be persuaded to behave sustainably depends on whether the target activity is unavoidable , illegal, careless, unskilled, or uniformed
Interpretation- educate and transform behavior through
the transmission of meanings and relationships of the world
Tour guides- transformational interpretation
target high spending and well-educated tourists
de-marketing strategy such as
negative publicity and pricing adjustments (tourism sex n backpacker)